Position Summary:
The Growth Marketing Specialist will work closely with the Growth Manager to drive user acquisition, revenue growth and overall brand presence, including aspects of affiliate marketing. The role requires a dynamic individual who can wear multiple hats and transition seamlessly between tasks. In addition to supporting strategic planning and execution, the Growth Marketing Specialist will be expected to dive deep into hands-on operational tasks to ensure effective and efficient growth efforts.
Key Responsibilities:
Support strategic initiatives: Partner with the Growth Manager to develop and execute growth strategies and campaigns.
Operational Execution: Dive deep into hands-on tasks to ensure campaigns and growth strategies are executed to the highest standard.
Adaptability & Innovation: Regularly evaluate and adjust campaigns based on data and market changes. Embrace new ideas and tools, and discard outdated methods when necessary.
Cross-Functional Collaboration: Work with other departments to synchronize growth initiatives with overall company goals. This includes coordinating with product, partnerships, and customer success management teams.
Affiliate Marketing: Develop and execute strategies to acquire, activate and engage new affiliates to effectively promote the brand.
Manage affiliate relationships, ensuring they have the tools and support they need to be successful.
Monitor and analyze affiliate performance and optimize strategies to maximize revenue and growth.
Data Analysis & Reporting: Regularly analyze and report on campaign performance, user acquisition metrics, and other key growth indicators. Provide actionable insights to optimize future efforts.
Qualifications:
Minimum of 2 years' experience in growth marketing, marketing or similar role.
Proven ability to manage multiple projects simultaneously in a fast-paced environment.
Strong analytical and problem solving skills.
Exceptional communication and collaboration skills.
Familiarity with online advertising, analytics platforms (Google Analytics and Search Console), and growth hacking techniques.
Hands-on, proactive approach to work.
Attributes:
Self-starter with a drive for continuous learning.
Results Oriented: Demonstrates a consistent drive to achieve measurable results and meet established goals, prioritizing tasks that directly impact business objectives.
Detail oriented and highly organized.
Team player with a can-do attitude.
Willing to roll up sleeves and get down to the nitty-gritty when needed.
In this role, the Growth Marketing Specialist will be an invaluable member of the growth team, playing a key role in the success of our business. If you're a proactive go-getter ready to make a tangible impact, we'd love to hear from you.